The Largest Train Show West of the Mississippi!

Advertising and Promotion for the Show

  Last years advertising set new attendance records for the Rocky Mountain Toy Train Show. Over 6,800 people attended last November. Due to the failing economy advertising rates have dropped allowing us to try out some new venues and to increase time, size and frequency in others.

• The Advertising committee  arranged for CBS Denver Outdoor Advertising to put up 75 Billboards around the Denver metro area. The 75 Billboards will start going up Monday 11/14. They are 12' x 24' (below)

• Approximately 4000 color postcards (below) were sent out to the public 11/13.

• The Denver Merchandise Mart electronic billboard on I-25 at 58th (below) went up October 28th.

• Denver Post  to place a banner ad across the bottom of the sports section front page on Monday 11/21, plus 2 more in the Entertainment section 11/23 and 11/25. 

• Denver Post Daily Deal on the front page for November 11/14.  The deal is a 4 pack admittance for $15.

• A daily deal to run with our media partner CBS Channel 4 on 11/14. Click here for the News 4 Daily Deal: News 4 Daily Deal

• Care 4 Colorado Toy Drive. 

• Over 12,000 flyers (below) have been handed out around the country by the RMD.

• Additional ads were placed online on various online train forums and in the TCA publications.

• We have tentatively arranged for CBS Channel 4 to attend our show for filming on Saturday morning.

• Rocky Mountain Toy Train Show T shirts and Sweatshirts  will be provided to workers having contact with the public to further build the shows identity.  Additional  shirts will be available for sale at the show.